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Improving Your Brand Online: Online marketing is not a one time deal

Stacey Sansom Designs - Trade Show Thursday

Tenth in series – Improving Your Brand Online: Online marketing is not a one time deal See also: First in Series, Second in Series, Third in Series, Fourth in Series, Fifth in Series, Sixth in Series, Seventh in Series, Eighth in Series, Ninth in Series. The most common mistake that people make about their online…

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Improving Your Brand Online: Give something away

Stacey Sansom Designs - Trade Show Thursday

Ninth in series – Improving Your Brand Online: Give something away See also: First in Series, Second in Series, Third in Series, Fourth in Series, Fifth in Series, Sixth in Series, Seventh in Series, Eighth in Series. We all like to receive free gifts when we are in our local stores. These free gifts are…

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Improving Your Brand Online: More on content

Stacey Sansom Designs - Trade Show Thursday

We live in a digital world and this means that we as content producers have to rethink how we present information to users – the customers. It is important that you find out how your customers are interacting with your blog and/or website. Basic statistics will give you a general and basic overview of this.

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Improving Your Brand Online: Email marketing

Stacey Sansom Designs - Trade Show Thursday

I am not talking about the SPAM emails that we all love to hate, I am talking about legitimate email newsletters that many people frequently sign up for and serve a legitimate purpose. These are the newsletters that people want to receive. They are informative. They contain discount codes and coupons. They contain information about…

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Improving Your Brand Online: Share!

Stacey Sansom Designs - Trade Show Thursday

Sixth in series – Improving Your Brand Online: Share! It is a known fact that you cannot build or improve your brand online if you do not share. The internet is not a situation where “if you build it, they will come” works. You have to drive traffic to everything online. Consider this online driven…

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The digitizing was a success!

Stacey Sansom Designs In the Design Studio Tuesday

Last week I mentioned that I was working on digital image manipulation to ultimately create an image that was appropriate for digitizing for machine embroidery work. This weekend I visited the “studio” at Kathy’s Needle and Thread in Spring, TX. I had lots of work to do upon my arrival so we got started fairly…

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Catering to each social media platform

Stacey Sansom Designs Freedom Friday

I have found myself really pushing the new fabric collection, Bright Delights, a lot right now. I really want to see it succeed and that requires me getting the word out there that it even exists. That has put me in a whole new role. It puts me on the receiving end of marketing and…

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Improving Your Brand Online: Making social media efforts matter

Stacey Sansom Designs - Trade Show Thursday

Fifth in series – Improving Your Brand Online: Making social media efforts matter We are all aware that social media is a prominent platform for communicating these days. That communication is done on a lot of different levels. It is a fast and easy way to “blast” your information out there to share with a…

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My color matrix arrived

Stacey Sansom Designs Mood Board Wednesday

I am excited, my My Fabric Designs color matrix arrived last night. It is beautiful. So much color. It is going to be a lot of fun to work with it knowing exactly what the limitations are of the printer on the fabric. The shipping package was simple – a bubble wrap padded envelope. It…

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Digital image modifications

Stacey Sansom Designs In the Design Studio Tuesday

The past three days I have spent taking an initial image that was nothing more than a screenshot of the image that was to be used and then convert it into a “workable” digital image. The goal was to make the image appropriate for sewing machine embroidery work. That was the goal. We started with…

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