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Improving Your Brand Online: Online marketing is not a one time deal

Stacey Sansom Designs - Trade Show Thursday

Tenth in series – Improving Your Brand Online: Online marketing is not a one time deal See also: First in Series, Second in Series, Third in Series, Fourth in Series, Fifth in Series, Sixth in Series, Seventh in Series, Eighth in Series, Ninth in Series. The most common mistake that people make about their online…

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Improving Your Brand Online: Give something away

Stacey Sansom Designs - Trade Show Thursday

Ninth in series – Improving Your Brand Online: Give something away See also: First in Series, Second in Series, Third in Series, Fourth in Series, Fifth in Series, Sixth in Series, Seventh in Series, Eighth in Series. We all like to receive free gifts when we are in our local stores. These free gifts are…

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Improving Your Brand Online: More on content

Stacey Sansom Designs - Trade Show Thursday

We live in a digital world and this means that we as content producers have to rethink how we present information to users – the customers. It is important that you find out how your customers are interacting with your blog and/or website. Basic statistics will give you a general and basic overview of this.

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Improving Your Brand Online: Email marketing

Stacey Sansom Designs - Trade Show Thursday

I am not talking about the SPAM emails that we all love to hate, I am talking about legitimate email newsletters that many people frequently sign up for and serve a legitimate purpose. These are the newsletters that people want to receive. They are informative. They contain discount codes and coupons. They contain information about…

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Improving Your Brand Online: Share!

Stacey Sansom Designs - Trade Show Thursday

Sixth in series – Improving Your Brand Online: Share! It is a known fact that you cannot build or improve your brand online if you do not share. The internet is not a situation where “if you build it, they will come” works. You have to drive traffic to everything online. Consider this online driven…

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Catering to each social media platform

Stacey Sansom Designs Freedom Friday

I have found myself really pushing the new fabric collection, Bright Delights, a lot right now. I really want to see it succeed and that requires me getting the word out there that it even exists. That has put me in a whole new role. It puts me on the receiving end of marketing and…

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Improving Your Brand Online: Making social media efforts matter

Stacey Sansom Designs - Trade Show Thursday

Fifth in series – Improving Your Brand Online: Making social media efforts matter We are all aware that social media is a prominent platform for communicating these days. That communication is done on a lot of different levels. It is a fast and easy way to “blast” your information out there to share with a…

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Improving Your Brand Online: Making social media work

Stacey Sansom Designs - Trade Show Thursday

Fourth in series – Improving Your Brand Online: Making Social Media Work “I saw it on Pinterest.” “I saw it on Facebook.” “I read it on Twitter.” “I saw it on Instagram.” The list goes on and on. There are so many different Social Media Platforms out there today that it can make your head…

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Gathering ideas

Stacey Sansom Designs Mood Board Wednesday

The most common way for gathering creative ideas and making sense of them is to present them using a “mood board.” Mood boards are used for a variety of industries, but they are used in particular in the creative industries as a way to express ideas and show different “moods” and concepts in a physical…

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Improving Your Brand Online: Create your content

Stacey Sansom Designs - Trade Show Thursday

Third in series – Improving Your Brand Online: Create your content The saying goes “Content is king!” So all that you have to do now that you have a blog setup and your website built is create fresh content, right? Not so fast. You can create all the content you want, but if it is…

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