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Improving Your Brand Online: Online marketing is not a one time deal

Stacey Sansom Designs - Trade Show Thursday

Improving Your Brand Online: Online marketing is not a one time deal The most common mistake that people make about their online presence is forgetting about it once it is up. They believe it is hard or time consuming. As a result, they simply ignore it or overlook it instead of learning how to manage it. Perhaps some have another…

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Improving Your Brand Online: Give something away

Stacey Sansom Designs - Trade Show Thursday

Improving Your Brand Online: Give something away We all like to receive free gifts when we are in our local stores. These free gifts are a way to sample new products. The stores are using them as a way to entice you to buy more. It is a great way to improve customers’ perception of your overall business. Online customers…

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Improving Your Brand Online: More on content

Stacey Sansom Designs - Trade Show Thursday

We live in a digital world and this means that we as content producers have to rethink how we present information to users – the customers. It is important that you find out how your customers are interacting with your blog and/or website. Basic statistics will give you a general and basic overview of this.

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Improving Your Brand Online: Email marketing

Stacey Sansom Designs - Trade Show Thursday

I am not talking about the SPAM emails that we all love to hate, I am talking about legitimate email newsletters that many people frequently sign up for and serve a legitimate purpose. These are the newsletters that people want to receive. They are informative. They contain discount codes and coupons. They contain information about upcoming events, sales, etc. They…

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Improving Your Brand Online: Share!

Stacey Sansom Designs - Trade Show Thursday

Improving Your Brand Online: Share! It is a known fact that you cannot build or improve your brand online if you do not share. The internet is not a situation where “if you build it, they will come” works. You have to drive traffic to everything online. Consider this online driven traffic as your “foot traffic” in a regular store…

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Improving Your Brand Online: Making social media efforts matter

Stacey Sansom Designs - Trade Show Thursday

Improving Your Brand Online: Making social media efforts matter We are all aware that social media is a prominent platform for communicating today and this communication is done on a lot of different levels. Social media is a fast and easy way to “blast” your information out there to share with a lot of people all at once. The best…

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Improving Your Brand Online: Making social media work

Stacey Sansom Designs - Trade Show Thursday

Improving Your Brand Online: Making Social Media Work “I saw it on Pinterest.” “I saw it on Facebook.” “I read it on Twitter.” “I saw it on Instagram.” The list goes on and on. There are so many different Social Media Platforms out there today that it can make your head spin. How do you keep up? The big question…

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Improving Your Brand Online: Create your content

Stacey Sansom Designs - Trade Show Thursday

Improving Your Brand Online: Create your content The saying goes “Content is king!” So all that you have to do now that you have a blog setup and your website built is create fresh content, right? Not so fast. You can create all the content you want, but if it is not relevant you can forget it. If it is…

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Improving Your Brand Online: Start your blog or website

Stacey Sansom Designs - Trade Show Thursday

Improving Your Brand Online: Start your blog and/or website On the internet, the old adage: “if you build it, they will come” does not necessarily apply. You can build it. That does not always mean that they will come. Curiosity is not always enough to bring people in on the web. You can build a website and set up a…

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Improving Your Brand Online: Have a brand

Stacey Sansom Designs - Trade Show Thursday

Improving Your Brand Online: Have a brand The first and most important step that a lot of people tend to gloss over when thinking about improving their brand’s online visibility is this: you must have a brand! Take a few minutes to stop and think about the simplicity of that statement. To promote and make something visible, you must first…

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