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Improving Your Brand Online: Online marketing is not a one time deal

Stacey Sansom Designs - Trade Show Thursday

Improving Your Brand Online: Online marketing is not a one time deal The most common mistake that people make about their online presence is forgetting about it once it is up. They believe it is hard or time consuming. As a result, they simply ignore it or overlook it instead of learning how to manage it. Perhaps some have another…

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Improving Your Brand Online: Give something away

Stacey Sansom Designs - Trade Show Thursday

Improving Your Brand Online: Give something away We all like to receive free gifts when we are in our local stores. These free gifts are a way to sample new products. The stores are using them as a way to entice you to buy more. It is a great way to improve customers’ perception of your overall business. Online customers…

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Improving Your Brand Online: Email marketing

Stacey Sansom Designs - Trade Show Thursday

I am not talking about the SPAM emails that we all love to hate, I am talking about legitimate email newsletters that many people frequently sign up for and serve a legitimate purpose. These are the newsletters that people want to receive. They are informative. They contain discount codes and coupons. They contain information about upcoming events, sales, etc. They…

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Improving Your Brand Online: Share!

Stacey Sansom Designs - Trade Show Thursday

Improving Your Brand Online: Share! It is a known fact that you cannot build or improve your brand online if you do not share. The internet is not a situation where “if you build it, they will come” works. You have to drive traffic to everything online. Consider this online driven traffic as your “foot traffic” in a regular store…

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Catering to each social media platform

Stacey Sansom Designs Freedom Friday

I have found myself really pushing the new fabric collection, Bright Delights, a lot right now. I really want to see it succeed and that requires me getting the word out there that it even exists. That has put me in a whole new role. It puts me on the receiving end of marketing and advertising services. Usually I am…

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Improving Your Brand Online: Making social media efforts matter

Stacey Sansom Designs - Trade Show Thursday

Improving Your Brand Online: Making social media efforts matter We are all aware that social media is a prominent platform for communicating today and this communication is done on a lot of different levels. Social media is a fast and easy way to “blast” your information out there to share with a lot of people all at once. The best…

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Improving Your Brand Online: Making social media work

Stacey Sansom Designs - Trade Show Thursday

Improving Your Brand Online: Making Social Media Work “I saw it on Pinterest.” “I saw it on Facebook.” “I read it on Twitter.” “I saw it on Instagram.” The list goes on and on. There are so many different Social Media Platforms out there today that it can make your head spin. How do you keep up? The big question…

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Gathering ideas

Stacey Sansom Designs Mood Board Wednesday

The most common way for gathering creative ideas and making sense of them is to present them using a “mood board.” Mood boards are used for a variety of industries, but they are used in particular in the creative industries as a way to express ideas and show different “moods” and concepts in a physical way. That is not to…

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